Explore the World’s First Circular Strategy Business Simulation

Munich – The Blue Connection City Tour

Thursday, May 7th 2020
09:00 - 15:30
Gate Garching, Lichtenbergstraße 8, 85748 Garching / Munich, Germany

The world’s first circular strategy training simulation is launching in Germany! At a multi stakeholder circular masterclass in Munich, we want to enable all interested corporates, consultancies and academics to experience a brand new training tool. At the event, participants can explore the benefits of experiential learning and how The Blue Connection can bring value to a company, become part of a strong consulting portfolio or be integrated into a university curriculum.

We present you with a dynamic program consisting of a highly interactive Circular Economy Masterclass alternating your simulation experience with an intro from E&Y and two keynote speeches that give insights into circularity using real-world examples.

  • Introduction: Presentation of insights from the newest EY study about Sustainability and Circular Economy in the consumer products industry. How do consumers think about sustainability, where does the industry stand? How could an action plan for circularity look like?
  • First Keynote Speech: The circular economy from an SME perspective: Wilhelm Mauß, Managing Director of the German company LORENZ, which produces water meters in the south east of Germany. They are a midsize family owned company, which has received many awards for its digitalization and circular economy solutions.
  • Second Keynote Speech: The circular economy department of AUDI AG will provide us with insights into the corporate perspective of the circular economy. What are the opportunities? What are the challenges? And what role does the circular economy have in AUDI’s strategy?

Join us on May 7th at the Gate Garching in Munich, Germany to experience the opportunities and challenges of the transition from a linear to a circular business model first-hand!

Limited Seats Available | Offered to you FREE of charge by

Sponsors Ernst & Young, TUM International and Inchainge
Supporting organization Production Management Institute

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We are expecting participants from diverse backgrounds and aim to incorporate various circular case studies, related to those concepts you will face in the simulation. During and after the event there will be many networking opportunities, an ideal ecosystem to bring the circular agenda in Germany one step forward!

Draft agenda:

08:30 – 9:00 Welcome coffee and registration
09:00 – 9:20 Intro: Insights from the newest EY study about Sustainability and Circular Economy
09:20 – 09:30 Set up (logging into simulation etc)
09:30 – 11:00 Introduction and round 1
11:00 – 11:30 First keynote speech
11:30 – 12:30 Simulation round 2
12:30 – 13:00 Lunch
13:00 – 13:30 Second keynote speech
13:30 – 15:30 Simulation round 3
15:30 – 16:00 Networking + coffee/snack


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Inchainge Ernst & Young  |  TUM International  |  Production Management Institute ING