Explore the World’s First Circular Strategy Business Simulation

Frankfurt – The Blue Connection City Tour at the ING Circular Economy Week

Friday, September 6th 2019
10:00 – 14:00
VEPA B.V., Westhafen Tower, Westhafenplatz 1, 60327 Frankfurt am Main

As part of ING’s circular economy week, there will be a Discover The Blue Connection Session, open for non-ING clients too! The session makes you explore the world’s first circular strategy business simulation! Join us in Frankfurt for a Discover The Blue Connection Session and experience the transition from linear to circular business models first-hand.

You can register free of charge here:

What is a City Tour event?

To launch The Blue Connection globally, we are organizing a City Tour, which consists of Discovery Sessions in the major cities, starting with Europe’s circular economy hotspots. During the Discover The Blue Connection Sessions you explore the world’s first circular strategy business simulation.

With our experience and track record in serious gaming, we were able to create a simulation that bridges theory with practice and makes you experience the transition from linear to circular business models first-hand.

In teams of 4, you act as the management of a manufacturing company, designing and executing a circular strategy: you decide on suppliers to source form, the quality and recyclability of materials to buy, the cost and process of reusing, recycling and repairing – in other words, the sort of challenges that any real business currently has to deal with.

We are expecting participants from different backgrounds and want to use the events as a networking opportunity, to bring the circular agenda in the respective countries one step forward!

Join one of the discovery sessions around Europe and experience The Blue Connection yourself! This is as close to reality as you can get!