Explore the so far most advanced Circular Strategy Simulation during the Dutch Circular Economy Week!

Discover The Blue Connection in Amsterdam

Wednesday, February 5th 2020
09:00 - 16:00
The New ING HQ, Amsterdam

The Netherlands is one of the pioneering countries regarding the circular economy and we are glad to announce our participation in the Dutch Circular Economy Week. You are hereby invited to join our Discover The Blue Connection Session and explore the world’s first circular strategy business simulation. Developed by ING, Inchainge and Windesheim, The Blue Connection is a powerful tool to train circular strategy, raise awareness about circularity and learn how to transition from linear to circular business models.

Save the date and visit us on February 5th at the New ING HQ in Amsterdam City!


In teams of 4, you act as the management of a manufacturing company, designing and executing a circular strategy: you decide on suppliers to source from, the quality and recyclability of materials to buy, the cost and process of reusing, recycling and repairing – in other words, the sort of challenges that any real business currently has to deal with. The Blue Connection thereby aims at helping companies and individuals gain insights into the opportunities and challenges of adopting circular strategies.

We are expecting participants from different backgrounds (education, finance, industry, government, entrepreneurship and more) and are thus also looking forward to using this event as a networking opportunity, to bring the circular agenda in Amsterdam one step forward!