Explore the World’s First Circular Strategy Business Simulation

Discover The Blue Connection in Utrecht

Friday, December 13th 2019
09:00 - 17:00
The Green House Utrecht, Croeselaan 16, 3521 CA Utrecht

The last City Tour of the year will take place in our very hometown, Utrecht! In the Green House, a restaurant and working space with a completely circular business model, you will explore the world’s first circular strategy business simulation! Join us in Utrecht for a Discover The Blue Connection Session and experience the transition from linear to circular business models first-hand.

You can register free of charge here:

What is a City Tour event?

To launch The Blue Connection globally, we are organizing a City Tour, which consists of Discovery Sessions in the major cities, starting with Europe’s circular economy hotspots. During the Discover The Blue Connection Sessions you explore the world’s first circular strategy business simulation. With our experience and track record in serious gaming, we were able to create a simulation that bridges theory with practice and makes you experience the transition from linear to circular business models first-hand.

In teams of 4, you act as the management of a manufacturing company, designing and executing a circular strategy: you decide on suppliers to source form, the quality and recyclability of materials to buy, the cost and process of reusing, recycling and repairing – in other words, the sort of challenges that any real business currently has to deal with.

We are expecting participants from different backgrounds and want to use the events as a networking opportunity, to bring the circular agenda in the respective countries one step forward!

Join one of the discovery sessions around Europe and experience The Blue Connection yourself! This is as close to reality as you can get!