The Blue Connection
Circular Strategy Game
premiers in Scandinavia at
the World Circular Economic Forum

Date: Monday 3rd June at 09.00 – 11.00

Circular Economy Simulation: The Blue Connection

Experience firsthand the opportunities and challenges of transitioning from linear to circular!
The Blue Connection | Circular Strategy Game premiers in Scandinavia at the World Circular Economic Forum.

Participate in the world’s first Circular strategy game that allows you to run a virtual business and its entire SupplyChain. You must undertake actions to transform a linear manufacturing company into a circular business, while ensuring a healthy return on investment.

You design and execute a circular strategy, the suppliers you source from, the quality and recyclability of the materials you buy, the cost and process of reusing, recycling and repairing – in other words, the sort of challenges that any real business is currently grappling with.

Simulation gaming offers a fun and interactive way of learning by experience and expanding your network by engaging with academics and professionals from all over the globe.

Join our breakfast session on June 3rd to explore what TheBlueConnection can do for you and your organization. Afterwards, transportation to Finlandia Hall for the opening of WCEF2019 is provided.

Brought to you by:

More info about WCEF2019 on side event section website.


HUONE Kamppi, Malminkatu 30, 00101 Helsinki (Transportation to Finlandia Hall at 11:30 is arranged).

How to register:

Please email, if you wish to attend this side event.
Deadline for registration: 24 May 2019

The Blue Connection City Tour
event at Ipsera 2019

Date: Tuesday April 16th at 11:00 – 12:30 CEST

The Blue Connection – Professional Development Workshop (PDW)

The Blue Connection is a cross-functional business strategy simulation focused on Circular Value Chain management. This simulation game challenges participants to transform a linear supply chain into a circular value chain while increasing Return on Investment.

Learning Objectives:

  • Circularity is more than recycling
  • Understand the most important levers for transformation
  • Which drivers measure this transformation
  • Learn about business values related to transformation
  • Manage trade-offs that make this transformation profitable
  • The importance of internal and external alignment in this transformation

Interested in joining this session? Register for the Ipsera 2019 conference and enjoy a great program.